The gaming and esports industry is indeed developing very quickly. Quoting from Newzoo, in 2019 the gaming market is predicted to reach US $ 152 billion. No wonder if because of this, job openings in esports have increased by 87 percent, and also made non-endemic brands more confident to invest in the esports ecosystem.
This positive speculation certainly also invites investors, including celebrities who are also increasingly keen to invest in the esports ecosystem. The figure of a sports celebrity is usually at the forefront of investing in the ecosystem. One example is Real Madrid winger Gareth Bale who formed an esports team named Ellevens or former NBA star Kevin Garnett, who invested in Triumph Esports.
It turns out that celebrity investment in the esports ecosystem does not stop there. Recently one of the startups engaged in the financial sector named Tide, doing simple research about how much money is invested in the world’s top celebrities in the esports ecosystem. It turns out that from the largest investment, there are at least around US $ 200 million invested by international celebrities into the esports ecosystem.
Big names like artist Will Smith, basketball player Stephen Curry or Michael Jordan, and even rappers like Drake make it into the top 6 of the esports ecosystem investor. Here’s a list of the top 6 celebrity ecosystem esports investors.
- Will Smith and Keisuke Honda – Gen. G Esports – US $ 46 million
- Kevin Durant and Odell Beckham Jr. – Vision Esports – US $ 38 million
- Andre Iguodala, Stephen Curry, and Steve Young – Team SoloMid – US $ 37 million
- Sean “Diddy” Combs – PlayVS – US $ 30.5 million
- Michael Jordan – Axiomatic Gaming – US $ 26 million
- Drake – 100 Thieves – US $ 25 million
So far, the list is still dominated by celebrities with sports backgrounds. This happens maybe because there is still a little connection between esports and sports, which comes in terms of the value of the competition. Meanwhile, the number of celebrity investors with a background of actors and musicians such as Will Smith or Drake, is still less, but it is one of the investors who invest the biggest funds.
The number of investors will certainly be a breath of fresh air for the esports ecosystem. Moreover, esports is also often seen as a multibillion-dollar industry and is considered to be a means of entertainment in the future.