Facebook is preparing to launch a new mobile application called Facebook Gaming. This application is actually not a new application, but has been tested for about one and a half years in several countries. But now Facebook is ready to release it in the global market.
Why only mobile? Because the desktop is already dominated by Twitch, and it’s very difficult to turn things around, even for platforms as big as Facebook. In contrast, Twitch is not yet very popular in the mobile realm, and Facebook certainly sees this as a great opportunity.
Another reason, as stated by Vivek Sharma as VP of Facebook Gaming to the New York Times, is the argument that the experience of watching live streams on mobile is more intense than on the desktop. That’s because watching a live stream on a smartphone while taking a break does nothing as easy on a computer or laptop.
Unfortunately what is meant by Facebook with the word “mobile” here only concerns the Android platform, because the Facebook version of the Facebook Gaming application is apparently still not approved by Apple.
Apart from that, one advantage offered by Facebook Gaming is the ease of broadcasting gaming sessions on a smartphone or tablet, simply by clicking a few buttons. Innovative new features such as Tournaments will of course also be available on the Facebook Gaming application, as well as access to a number of casual games.
The next question, why now? Facebook actually planned to release this application in June, but they were forced to advance their schedule due to a pandemic. Streaming activity increased rapidly during the self-service period, and Facebook certainly did not want to miss this momentum.
Later Facebook Gaming also saw sensational growth. In terms of number of users, Facebook Gaming is still far behind Twitch and YouTube, but its growth is the most significant, up about 210% in one year (2018 – 2019). So don’t be surprised if those three platforms keep fighting over popular streamers.