For a console released after the PS4 and Xbox One, the Switch specification is not as sophisticated as its competitors, but it offers one special capability: flexibility to play as a traditional home console and handheld device. Products rolled out in March 2017, and as of the end of 2019, Nintendo has shipped more than 52 million Switch units – surpassing the NES record.
Perhaps one of the big questions about Switch is, what is Nintendo’s strategy when Sony and Microsoft are busy preparing to launch their next-gen hardware? The company said they no longer consider the names to be rivals because the Switch is targeted at different types of consumers. Nintendo also claimed not to be sure whether the life cycle of the Switch will be the same as their previous product.
And in a recent post-income income question and answer, Nintendo president Shuntaro Furukawa explained that in the fourth year of Switch availability, the product had entered its mid-life cycle. However Furukawa also said, Switch trip will be different from previous Nintendo consoles and other companies’ gaming systems. According to Nintendo, Sony and Microsoft’s business activities will not affect them.
The focus of Nintendo now is to extend the life of the Switch through software development as the number of users increases. Through software, producers have the opportunity to explore ‘new ways to play’. This approach is actually not too different from before. One result is the successful Ring Fit Adventure helping Nintendo reach female gamers and attract more consumers in various age ranges.
In addition, Furukawa also revealed an interesting fact related to Switch Lite. Nintendo released it in September 2019 as a more affordable alternative to the standard variant. Lite is designed to be played portable and cannot be embedded in the dock. In addition, the screen is smaller and the control system is integrated so that games that require separate Joy-Con cannot be run (for example 1-2-Switch). The battery capacity is slightly smaller than a standard switch, but it is more durable.
There are about 30 percent of the total Switch owners who also bought the Lite version. This variant turned out to be popular with women and was a favorite of Pokémon fans, especially after Pokémon Sword and Shield were released last November. These conditions indicate how Pokémon players prefer the portability factor, allowing them to play anywhere.
Regarding content, Shigeru Miyamoto’s representative director said that they would continue to utilize the exclusive franchise as the spearhead of the business. Only Nintendo developers can use characters like Mario, Yoshi and Donkey Kong in the game. The company is committed to continuing to protect the IPs so that they don’t ‘lose freedom in developing the game‘.