OnePlus has been a Fnatic sponsor since January 2019. While in the past year, one of Fnatic’s focuses has been on entering the Indian esports market, which is indeed growing rapidly. After acquiring the PUBG Mobile XSpark team, Fnatic also employed Nimish Raut, a former Senior Manager for Esports for Riot Games.
Last week, Fnatic announced their plans to hold a PUBG Mobile competition together with OnePlus. In this competition called Domin8, Indian gamers will have the chance to fight Fnatic players, Indian gaming influencers and local cricket athletes. The match will be held in three rounds. The winning team will get the OnePlus flagship smartphone.
“Fnatic intervened in making the concept and broadcast of this competition. Holding Domin8 is something we want to do together with OnePlus, “said Nimish” Nemo “Raut who is now the Country Lead Fnatic at The Esports Observer. The PUBG Mobile team is one of the Fnatic teams that has the most fans on social media, although the roster will also be disbanded after the PUBG Mobile Pro League South Asia. Tanmay “ScoutOP” Singh, the Fnatic star player has more than 1 million followers on YouTube and Instagram. Singh will participate in the Domin8 event.
Besides Singh, Domin8 will also be joined by Luv “Godnixon Gaming” Sharma, content creator who has been part of Fnatic, Aaditya “Dyanamo Gaming” Sawant, India’s largest PUBG Mobile streamer with 7 million followers on YouTube, and actor / influencerAhsaas Channa, featured in the web series created by PUBG Mobile India. The Domin8 competition will also be joined by four well-known Indian cricket athletes, namely Yuzvendra Chahal, KL Rahul, Shreyas Iyer, and Smriti Mandhana. These athletes have millions of followers on social media.
“OnePlus is Fnatic and PUBG Mobile’s global partner. They have an important role in promoting cooperation with us. “This activity was not included in our original plan, but we both agree that the competition will be able to drive the growth of the esports industry in India,” said Raut. “There are a number of things we have renegotiated, such as how we will introduce the OnePlus brand to the Indian community. In the future, Fnatic and OnePlus will do many things together. ”
PUBG Mobile is indeed very popular in India. This allows OnePlus to access the gamer market that may not be affordable by Fnatic. “Gaming will play an important role, not only for smartphone companies, but also for many other companies. Promotion through esports allows brands to make marketing and advertising interesting. “